It's Not Witchcraft is VUDU, From EoTech, Line of Precision Centerfire Riflescope Optics

The EoTech VUDU line of precision rifle scopes are the latest innovation from the engineers at L3 Communications. This particular model is a perfect long range optic but fully featured. This particular model features a 8-32x magnification range designed for most long range applications like hunting and target shooting. Although this optic would be completely at home sitting on top of your favorite AR-15 it will be more than happy on your bolt action rifle. The super clear, XC High Density glass and second focal plane reticle is the perfect balance between speed and accuracy.

EoTech VUDU 8-32x50 Precision Centerfire Riflescope (Flat Black) Specifications and Features:

• EoTech VDU8-32SFHC2
• 8-32x Magnification
• 50mm Objective
• 34mm Main Tube
• Second Focal Plane
• Vudu HC2 MOA Reticle
• .125 MOA Adjustments
• 10 MOA Adjustment Graduation Per Rotation
• 100 MOA Total Elevation
• 80 MOA Total Windage
• XC High Density Glass
• Parallax Adjustment
• Broadband Anti-Reflection Coating
• Eye Relief 8X 3.39"-3.86"
• Eye Relief 32X 3.50"-3.86"
• Field Of View 8X 13.2ft
• Field of View 32X 3.3ft
• Made in Japan
• Overall Length 15.4"
• Overall Weight 32.8 ounces
• Type III Anodized Finish
• Flat Black

Includes:

• Vudu 8-32x50 Riflescope
• Manual
• Reticle Manual
• Throw Lever
• Sunshade
• Lens Cleaning Cloth