Our story

Many people ask where the name Cheaper Than Dirt came from: years of a gun lover selling firearms and ammunition at gun shows for cheap prices.

During one of these shows, a West Texas customer drawled, "You sell your stuff Cheaper Than Dirt!" As the years passed, this customer’s comment remained on the mind of the entrepreneur, who had a vision of expanding the business through direct mail to reach more customers.

His vision turned into reality in 1993 as the direct mail company was formed. The company needed a name, and the entrepreneur recalled the comment by the West Texas customer and thought, "This would be a great name for the company!"
Cheaper Than Dirt! was born in 1993 and published its first catalog in 1994 filled with shooting and outdoor gear.

The age of internet shopping arrived in 1999, and Cheaper Than Dirt was the first company in the industry to jump on the bandwagon and develop an online shopping website. Yes, it was not what it is today, but it did allow customers to shop at their convenience and minimized the need for calling and placing their order with a telephone sales representative.

As the business continued to grow and expand, this small mail order company grew into a top internet retailer selling products that appealed to shooting and outdoor enthusiasts.

Today, Cheaper Than Dirt employs many energetic team members with a unified goal in mind: to provide excellent service to our customers and the products they need and want at the best price available.