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Cheaper Than Dirt’s 25-year journey owes much of its success to tenacity, forward thinking, and a willingness to evolve with the times. From the start Cheaper Than Dirt has consistently improved its ability to expand its product selection and deliver the best goods in shooting sports to customers more quickly at lower prices. See how Cheaper Than Dirt transformed from humble gun show vendor to a highly recognized multi-million dollar e-commerce business.


  • Cheaper Than Dirt is founded on September 23, 1993. The three gun collectors begin selling firearms for low prices at gun shows across the United States.
  • Cheaper Than Dirt is now mailing out 100,000 catalogs at a time, each packed with firearm accessories, gun gear, and military surplus items.
  • Launches and expands product availability to solidify its place as America’s Ultimate Shooting Sports Discounter.
  • Cheaper Than Dirt launches the firearms advocacy blog The Shooter’s Log.
  • Cheaper Than Dirt now offers 200,000+ in-stock products on its website—most ready to ship same-day from its headquarters in Fort Worth, Texas. The company continues to be dedicated to providing excellent customer service, supporting the Second Amendment, and ensuring Cheaper Than Dirt’s customers have access to the gun gear, military surplus, and ammo they need and want at the best prices available.

Our Fellow Gun Geeks #RangeDayFriday

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Range Target

CheaperThanDirt Anniversary Target