The Truth About Ammo
From Slow Facts by Rob Morse-There is a lot to know about ammunition, but I learned a little more at the NRA convention. Ammunition manufacturers are making and selling all they can. I asked every manufacturer, importer and distributor I found. Each said the same thing. They are operating at least two shifts a day and six days a week. That is true for the component manufacturers who make brass and bullets too. US shooters are pulling in ammunition from around the world! So why are the shelves empty? I think I learned about that too. We are the problem, and that is a good thing.
I met many people at the NRA convention who are new to firearms. One couple didn’t think they needed a gun until a few years ago. They were not part of the gun community then, but they are now! They approached things the right way. They shopped, and then bought guns AND training. Now they have their CCW permits and carry when they can. They joined a local range to practice often. This couple recently joined the NRA and this was their first convention. Their story is typical and the NRA grew by a million members this last year.
We’ve sucked the store shelves dry. It isn’t the government who is buying 22 ammunition. It is us! We’re using 22 ammo for training and sport. The government isn’t buying shotgun slugs and rifle rounds for obscure imported rifles. We are.
Look at gun sales and do the math without listening to the media spin. New guns are not all going to existing gun owners. In fact, serious gun owners have been reducing their collections so they can standardize on ammunition. Gun sales have been up for years. That inventory of new guns is being used by new shooters and we’ve emptied the ammunition shelves. New shooters want to shoot and new guns get shot!
Look at gun sales as a leading indicator of ammunition sales. Consider the number of new shooters and start building more ammunition manufacturing lines. The demand is there.
I’ll look at the gun sales statistics when I get home.